Clay
Clay is an AI tool that combines data enrichment, AI company research, and workflow automation to build structured account records from connected data sources and custom research questions.
- Free
- Price unverified
- Custom pricing

Features
Clay lets teams use Claygent and research agents to answer company questions, return structured attributes, revise prompts centrally, and combine CRM, warehouse, call, and signal data.
- Custom company research
- Describe a company research question to Claygent and return structured data such as company attributes and organizational changes.
- Prompt iteration
- Revise research prompts in Claygent Builder and apply changes wherever the agent runs.
- Account context
- Account Research Agents in Audiences can combine CRM, warehouse, call, and signal data.
- HTTP API integrations
- The Growth plan includes http api integrations.
- Webhook automation
- Webhook automation is available with the Growth plan.
Pricing
Clay offers Free, Launch, Growth, and Enterprise plans. The public page describes credits and capabilities, but the current total price and credit configuration require confirmation for paid tiers.
Free
Explore research and data enrichment.
- Claygent enrichment
- Unlimited tables and users
- Limited table capacity
Launch
Build prospecting research workflows.
- Company-news and job-change signals
- Reusable functions
Growth
Connect research to CRM workflows.
- CRM auto-sync
- HTTP API integrations
- Webhook automation
Enterprise
Configure large-scale research operations.
- SSO
- Role-based controls
- Custom actions
Limits
Data Credits pay for purchased data, while Actions measure enrichment, model calls, and exports. CRM auto-sync and enrichment are listed on Growth and Enterprise.
- Usage accounting
- Data Credits pay for purchased data; Actions measure platform work such as enrichment, model calls, and exports.
- CRM access
- CRM auto-sync and enrichment are listed on Growth and Enterprise.
FAQ
Can I ask company-specific research questions?
Describe a company research question to Claygent and return structured data such as company attributes and organizational changes.
Can I revise an agent’s research prompt?
Revise research prompts in Claygent Builder and apply changes wherever the agent runs.
Which existing account data can inform research?
Account Research Agents in Audiences can combine CRM, warehouse, call, and signal data.
Which plan includes http api integrations?
The Growth plan includes http api integrations.
Which plan includes webhook automation?
Webhook automation is available with the Growth plan.


