Luma
Luma is an AI tool that supports image-led video creation with generation controls, production tools, and plan-based capacity.
- $30/month
- $90/month
- $300/month
- Custom pricing

Features
Capabilities relevant to turning still imagery into usable moving footage.
- Image to video
- Ray models animate uploaded images into generated video.
- Keyframes
- Use starting and ending frames to guide a shot.
- Modify video
- Restyle or transform footage while retaining motion structure.
- Camera control
- Prompt camera motion and cinematic shot behavior.
- Upscaling
- Eligible workflows can produce higher-resolution video output.
- Model access
- Subscriptions provide access to Luma video and image models.
Pricing
Current base plans from the official pricing source.
Plus
Creator access to Luma generation.
- Monthly generation credits
- Commercial-use eligibility
- Ray video access
Pro
Higher-volume professional generation.
- Larger credit pool
- Priority processing
- Expanded production capacity
Ultra
Heavy individual or studio use.
- Largest self-serve credits
- High-priority processing
- High-volume workflows
Team
Collaborative plan for production teams.
- Custom team pricing
- Shared workflows
- Team administration
Enterprise
Custom deployment and support.
- Custom terms
- Enterprise support
- Organization controls
FAQ
Can it turn an image into video?
Ray models animate uploaded images into generated video.
What creative control does it provide?
Use starting and ending frames to guide a shot.
How can it guide movement or structure?
Restyle or transform footage while retaining motion structure.
What production workflow does it support?
Prompt camera motion and cinematic shot behavior.
How do plans affect output or capacity?
Eligible workflows can produce higher-resolution video output.
Is it suited to repeat production?
Subscriptions provide access to Luma video and image models.

